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TITLE IX AWARENESS CAMPAIGN

objective

 

The goal of this project was to develop a comprehensive awareness campaign for Georgia College & State University’s Title IX department. The campaign ensures that students, faculty, and staff have clear, accessible information on sexual misconduct resources, reporting procedures, and intervention strategies.

TARGET AUDIENCE

  • Students: Encouraged to recognize and prevent misconduct through the bystander intervention series.

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  • Faculty & Staff: Given formal materials with institutional branding to understand their roles in reporting and supporting students.

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  • Campus Leadership & Administrators: Provided with high-level summaries to support policy enforcement and awareness initiatives.​

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Education & Awareness: Provide clear guidance on Title IX policies, reporting procedures, and available resources

 

Engagement & Prevention: Encourage proactive bystander intervention through simplified action steps.

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Accessibility & Sensitivity: Ensure private,

non-intimidating access to critical information.

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key strategic pillars

SERVICES PROVIDED

Multimedia Assets

Creative Direction

Print Production

Awareness Strategy

SOFTWARE USED

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ADOBE

INDESIGN

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PRINT MATERIALS

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PHOTOSHOP

 

DIGITAL EDITS

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ILLUSTRATOR

 

VECTOR GRAPHICS

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CHALLENGES

​​​​1   Balancing Sensitivity with Engagement

      The subject matter is serious, and messaging            needed to be informative without being                    overwhelming or intimidating.​​

SOLUTION

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​A mix of professional branding for formal materials and vibrant, action-oriented graphics for student-focused initiatives helped strike the right balance.​

​​​​​Ensuring Accessibility & Visibility

     Critical information needed to be easily

     accessible, especially for those who may be                 hesitant to seek help publicly.​

SOLUTION

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Strategic placement of materials in private areas (like restrooms) provided discreet access, while digital resources ensured continuous availability.

​3  Encouraging Active Participation

      Bystander intervention requires  proactive                  engagement, which can be difficult to inspire.​

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SOLUTION

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The campaign used bold, direct language and color-coded intervention strategies to simplify action steps and make participation more intuitive.

1| UNIVERSITY IMAGE

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The campaign reinforced Georgia College & State University's commitment to safety, inclusivity and integrity by:

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  • Using official university branding on faculty-facing materials to maintain credibility. â€‹

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  • Implementing a bold yet professional aesthetic to reflect a proactive, student-centered institution.

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  • Maintaining a balance between institutional seriousness and approachability to create an inclusive, welcoming campus environment.

2| CREATIVE PRINCIPLES​

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  • ​Clarity & Simplicity: Designs were structured for quick comprehension, using concise language and intuitive layouts.

 

  • Emotional Connection: Visuals incorporated diverse student imagery to foster relatability and inclusivity.

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  • Strategic Use of Color:

- Institutional green and blue for faculty-facing materials to establish authority.

- Bright, engaging hues for student-focused designs to capture attention in          high-traffic areas.

- Calming blues and greens in discreet locations (such as restrooms) to                encourage private reflection.

3| execution process

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1   Research & Planning:

  • Reviewed Title IX policies, student behavior trends, and effective communication strategies for sensitive topics.​

  • Identified key locations for physical materials and digital touchpoints for maximum visibility.

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2  Design & Development:

  • Developed a suite of materials aligned with audience-specific messaging.

  • Created a visual system differentiating informational, intervention-focused, and action-based content.

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3   Implementation & Deployment:

  • Distributed materials in high-traffic areas and private spaces for discreet access.

  • Integrated QR codes linking to additional digital resources for extended engagement.

  • Launched a coordinated social media campaign reinforcing key messages.

4| OUTCOME

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  • Increased Awareness: A rise in students and faculty engaging with Title IX resources.

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  • Higher Reporting Confidence: More students expressed understanding of their rights and reporting options.

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  • Stronger Campus Engagement: Greater participation in bystander intervention training and awareness discussions.

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  • Successful Cross-Platform Reach: Engagement through print, digital, and social media channels ensured widespread accessibility.

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This campaign successfully fostered a more informed, proactive, and supportive campus environment, aligning with Georgia College & State University’s mission to create a safe and inclusive learning space.

© 2025 by Bailey Wilson Designs. 

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