TITLE IX AWARENESS CAMPAIGN

objective

The goal of this project was to develop a comprehensive awareness campaign for Georgia College & State University’s Title IX department. The campaign ensures that students, faculty, and staff have clear, accessible information on sexual misconduct resources, reporting procedures, and intervention strategies.

TARGET AUDIENCE

Students: Encouraged to recognize and prevent misconduct through the bystander intervention series.

Faculty & Staff: Given formal materials with institutional branding to understand their roles in reporting and supporting students.

Campus Leadership & Administrators: Provided with high-level summaries to support policy enforcement and awareness initiatives.

Education & Awareness: Provide clear guidance on Title IX policies, reporting procedures, and available resources

Engagement & Prevention: Encourage proactive bystander intervention through simplified action steps.

Accessibility & Sensitivity: Ensure private,

non-intimidating access to critical information.

key strategic pillars

SERVICES PROVIDED

Multimedia Assets

Creative Direction

Print Production

Awareness Strategy

SOFTWARE USED

ADOBE

INDESIGN

PRINT MATERIALS

ADOBE

PHOTOSHOP

DIGITAL EDITS

ADOBE

ILLUSTRATOR

VECTOR GRAPHICS

CHALLENGES

1 Balancing Sensitivity with Engagement

The subject matter is serious, and messaging needed to be informative without being overwhelming or intimidating.

SOLUTION

A mix of professional branding for formal materials and vibrant, action-oriented graphics for student-focused initiatives helped strike the right balance.

2 Ensuring Accessibility & Visibility

Critical information needed to be easily

accessible, especially for those who may be hesitant to seek help publicly.

SOLUTION

Strategic placement of materials in private areas (like restrooms) provided discreet access, while digital resources ensured continuous availability.

3 Encouraging Active Participation

Bystander intervention requires proactive engagement, which can be difficult to inspire.

SOLUTION

The campaign used bold, direct language and color-coded intervention strategies to simplify action steps and make participation more intuitive.

1| UNIVERSITY IMAGE

The campaign reinforced Georgia College & State University's commitment to safety, inclusivity and integrity by:

Using official university branding on faculty-facing materials to maintain credibility.

Implementing a bold yet professional aesthetic to reflect a proactive, student-centered institution.

Maintaining a balance between institutional seriousness and approachability to create an inclusive, welcoming campus environment.

2| CREATIVE PRINCIPLES

Clarity & Simplicity: Designs were structured for quick comprehension, using concise language and intuitive layouts.

Emotional Connection: Visuals incorporated diverse student imagery to foster relatability and inclusivity.

Strategic Use of Color:

- Institutional green and blue for faculty-facing materials to establish authority.

- Bright, engaging hues for student-focused designs to capture attention in high-traffic areas.

- Calming blues and greens in discreet locations (such as restrooms) to encourage private reflection.

3| execution process

1 Research & Planning:

Reviewed Title IX policies, student behavior trends, and effective communication strategies for sensitive topics.
Identified key locations for physical materials and digital touchpoints for maximum visibility.

2 Design & Development:

Developed a suite of materials aligned with audience-specific messaging.
Created a visual system differentiating informational, intervention-focused, and action-based content.

3 Implementation & Deployment:

Distributed materials in high-traffic areas and private spaces for discreet access.
Integrated QR codes linking to additional digital resources for extended engagement.
Launched a coordinated social media campaign reinforcing key messages.

4| OUTCOME

Increased Awareness: A rise in students and faculty engaging with Title IX resources.

Higher Reporting Confidence: More students expressed understanding of their rights and reporting options.

Stronger Campus Engagement: Greater participation in bystander intervention training and awareness discussions.

Successful Cross-Platform Reach: Engagement through print, digital, and social media channels ensured widespread accessibility.

This campaign successfully fostered a more informed, proactive, and supportive campus environment, aligning with Georgia College & State University’s mission to create a safe and inclusive learning space.