TITLE IX AWARENESS CAMPAIGN
objective
The goal of this project was to develop a comprehensive awareness campaign for Georgia College & State University’s Title IX department. The campaign ensures that students, faculty, and staff have clear, accessible information on sexual misconduct resources, reporting procedures, and intervention strategies.
TARGET AUDIENCE
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Students: Encouraged to recognize and prevent misconduct through the bystander intervention series.
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Faculty & Staff: Given formal materials with institutional branding to understand their roles in reporting and supporting students.
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Campus Leadership & Administrators: Provided with high-level summaries to support policy enforcement and awareness initiatives.​
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Education & Awareness: Provide clear guidance on Title IX policies, reporting procedures, and available resources
Engagement & Prevention: Encourage proactive bystander intervention through simplified action steps.
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Accessibility & Sensitivity: Ensure private,
non-intimidating access to critical information.

key strategic pillars
SERVICES PROVIDED
Multimedia Assets
Creative Direction
Print Production
Awareness Strategy
SOFTWARE USED

ADOBE
INDESIGN
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PRINT MATERIALS
ADOBE
PHOTOSHOP
DIGITAL EDITS
ADOBE
ILLUSTRATOR
VECTOR GRAPHICS
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CHALLENGES
​​​​1 Balancing Sensitivity with Engagement
The subject matter is serious, and messaging needed to be informative without being overwhelming or intimidating.​​
SOLUTION

​A mix of professional branding for formal materials and vibrant, action-oriented graphics for student-focused initiatives helped strike the right balance.​
​​​​​2 Ensuring Accessibility & Visibility
Critical information needed to be easily
accessible, especially for those who may be hesitant to seek help publicly.​
SOLUTION

Strategic placement of materials in private areas (like restrooms) provided discreet access, while digital resources ensured continuous availability.
​3 Encouraging Active Participation
Bystander intervention requires proactive engagement, which can be difficult to inspire.​
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SOLUTION

The campaign used bold, direct language and color-coded intervention strategies to simplify action steps and make participation more intuitive.
1| UNIVERSITY IMAGE


The campaign reinforced Georgia College & State University's commitment to safety, inclusivity and integrity by:
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Using official university branding on faculty-facing materials to maintain credibility. ​
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Implementing a bold yet professional aesthetic to reflect a proactive, student-centered institution.
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Maintaining a balance between institutional seriousness and approachability to create an inclusive, welcoming campus environment.
2| CREATIVE PRINCIPLES​


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​Clarity & Simplicity: Designs were structured for quick comprehension, using concise language and intuitive layouts.
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Emotional Connection: Visuals incorporated diverse student imagery to foster relatability and inclusivity.
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Strategic Use of Color:
- Institutional green and blue for faculty-facing materials to establish authority.
- Bright, engaging hues for student-focused designs to capture attention in high-traffic areas.
- Calming blues and greens in discreet locations (such as restrooms) to encourage private reflection.
3| execution process


1 Research & Planning:
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Reviewed Title IX policies, student behavior trends, and effective communication strategies for sensitive topics.​
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Identified key locations for physical materials and digital touchpoints for maximum visibility.
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2 Design & Development:
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Developed a suite of materials aligned with audience-specific messaging.
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Created a visual system differentiating informational, intervention-focused, and action-based content.
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3 Implementation & Deployment:
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Distributed materials in high-traffic areas and private spaces for discreet access.
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Integrated QR codes linking to additional digital resources for extended engagement.
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Launched a coordinated social media campaign reinforcing key messages.
4| OUTCOME


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Increased Awareness: A rise in students and faculty engaging with Title IX resources.
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Higher Reporting Confidence: More students expressed understanding of their rights and reporting options.
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Stronger Campus Engagement: Greater participation in bystander intervention training and awareness discussions.
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Successful Cross-Platform Reach: Engagement through print, digital, and social media channels ensured widespread accessibility.
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This campaign successfully fostered a more informed, proactive, and supportive campus environment, aligning with Georgia College & State University’s mission to create a safe and inclusive learning space.