TEDxgeorgiacollege CAMPAIGN:
"Evidence of things unseen"
objective
The "Evidence of Things Unseen" campaign was designed to reflect the limitless potential of discovery and innovation. The core visual element is a 3D-rendered "X" with a cosmic, constellation-like pattern, symbolizing the infinite spectrum of ideas and knowledge. This representation was chosen to align with TEDx’s mission of spreading thought-provoking ideas and challenging perceptions.​
TARGET AUDIENCE
campaign
consistency
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Modern, clean typography style, evoking a sense of curiosity.
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Simplified and secondary versions of the X logo, featuring subtle arrow elements symbolizing movement and exploration.​​
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Cohesive color palette reflecting depth, discovery, and the unknown.
GCSU Students​​ • Faculty and Staff​​ • Guest Speakers
​​Local and Regional Community​​ • Potential Sponsors and Donors​
SERVICES PROVIDED
Campaign Design
Branding Development
Event Promotion
Multimedia Assets
SOFTWARE USED
ADOBE
INDESIGN
​PRINT MATERIALS
SPONSORSHIP BOOKLET
ADOBE
PHOTOSHOP
MOCKUPS
ADOBE
ILLUSTRATOR
VECTOR GRAPHICS
LOGO DEVELOPMENT
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CHALLENGES
​​1 Crafting a design that visually encapsulates the concept of exploring the unseen while maintaining TEDx’s established branding.​
SOLUTION
Integrated a cosmic, constellation-themed "X" that symbolized discovery, while adhering to TEDx’s recognizable red-and-black identity for consistency.
2 Creating a flexible and cohesive identity that could be applied across multiple mediums, from digital assets to printed materials.
SOLUTION
Developed adaptable logo variations, scalable typography, and consistent visual elements that maintained impact across different formats while ensuring brand recognition.
​​3 Ensuring the campaign maintained a professional yet inspiring tone to appeal to students, faculty, speakers, and sponsors.​
SOLUTION
Used modern typography, a sleek layout, and a cosmic-inspired color scheme that felt both intellectual and visually striking.
1| UNIVERSITY IMAGE
TEDxGeorgiaCollege is known for fostering intellectual engagement and innovation. This campaign reinforced that image by merging TEDx’s global branding with a unique visual identity tailored to Georgia College’s academic spirit. The design’s celestial motif not only symbolized limitless knowledge but also aligned with the university’s mission of fostering curiosity and exploration.
2| CREATIVE PRINCIPLES​
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Impactful Visual Storytelling: The X design served as both a visual focal point and a symbolic representation of discovery.
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Versatility: The branding elements were adaptable for a variety of digital and print applications.
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Consistency: A unified design approach across all touchpoints ensured a professional and engaging presence.
3| execution process
1 Concept Development: Initial brainstorming sessions focused on visualizing the unseen and creating an identity that felt both expansive and thought-provoking.
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2 Logo & Development: Developed the 3D "X" graphic, integrating a constellation theme and dynamic lighting effects.
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3 Collateral Design: Created posters, postcards, social media graphics, event
badges, and promotional booklets.
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4 Production & Distribution: Ensured high-quality print production and digital optimization for event promotions.
4| OUTCOME
The campaign successfully conveyed the essence of curiosity and discovery, reinforcing TEDxGeorgiaCollege’s reputation for intellectual engagement:
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The visual identity created a strong thematic presence for the event, resonating with attendees and speakers.
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Social media graphics generated engagement and anticipation leading up to
the event.
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The sponsorship booklet provided a compelling fundraising tool, contributing to event success.
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The cohesive branding ensured a professional and polished TEDx experience.
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Through a strategically designed campaign, "Evidence of Things Unseen" captivated audiences and reinforced TEDxGeorgiaCollege’s role as a platform for innovation and thought leadership.
