GEORGIA COLLEGE & STATE UNIVERSITY HOMECOMING CAMPAIGN
objective
The goal of this project was to create an immersive and exciting visual experience that would elevate Homecoming at Georgia College & State University. By introducing the theme "Thunder’s Safari Adventure," we aimed to:
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Reinforce school spirit through a unified,
adventure-driven theme.
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Create high-impact graphics that would engage students and alumni.
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Ensure the branding was versatile and scalable
across different materials.
TARGET AUDIENCE
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Current Students
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Alumni
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Faculty and Staff
A Quick
Thunder Shoutout
Before we jump into the Homecoming campaign, here’s a quick note on the visual front: the Thunder graphic featured in this project is a custom adaptation of an existing illustration of our Bobcat mascot. That original illustration is an unregistered mark, and I've included it below for reference and transparency. Thunder’s head was used intentionally as a bold focal point to energize the campaign and rally school spirit.
SERVICES PROVIDED
Campaign Design
Branding Development
Marketing Strategy
Merchandise Design
SOFTWARE USED
ADOBE
INDESIGN
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PRINT LAYOUTS
ADOBE
PHOTOSHOP
MOCKUPS | TEXTURES
DIGITAL APPLICATIONS
ADOBE
ILLUSTRATOR
VECTOR GRAPHICS
BRANDING ELEMENTS
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PROCREATE
​SKETCHING
CONCEPT DEVELOPMENT
CHALLENGES
​​​​1 Creating a fresh, engaging theme that resonated with students, alumni, and faculty while maintaining the university’s identity.​​​​​​
​​​2 Ensuring the campaign materials were visually cohesive across multiple formats.
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SOLUTION
Incorporated familiar university branding elements, such as the mascot and school colors, while introducing a new adventure-driven narrative that felt exciting and original.
SOLUTION
Established a consistent color palette, typography, and mascot illustration style that maintained theme integrity while allowing flexibility across various media.
1| UNIVERSITY IMAGE
The university’s mascot, Thunder, served as the cornerstone of the campaign. By dressing Thunder in safari attire and placing him in a jungle-like setting, the campaign captured the adventurous spirit of the event.
2| CREATIVE PRINCIPLES​
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Consistency: Every piece of collateral followed the same illustrative style and branding elements.
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Versatility: The mascot variations allowed flexibility for different applications, from digital stickers to promotional banners.
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Engagement: The design aimed to evoke excitement, making Homecoming a memorable experience.
3| execution process
1 Concept Development: Initial sketches and brainstorming sessions focused on visualizing Thunder as an explorer.
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2 Mascot Design Variations: Created multiple mascot poses for different
campaign needs.
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3 Collateral Development: Designed t-shirts, stickers, banners, and digital assets.
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4 Finalization & Production: Ensured print and digital assets were optimized for
high-quality distribution.
4| OUTCOME
The final campaign successfully created an immersive and spirited Homecoming experience:
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The t-shirt design became a widely sought-after keepsake among students
and alumni.
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Digital and print assets effectively promoted the event, driving high participation.
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The campaign strengthened GCSU's branding and school pride through engaging
and dynamic visuals.
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Through this comprehensive approach, "Thunder's Safari Adventure" became a visually striking and cohesive campaign that energized the campus community for Homecoming 2025.
