Flannery o'connor at 100 CAMPAIGN

objective

To honor the centennial of Flannery O’Connor, Georgia College’s most famous alumna and world-renowned author, a comprehensive marketing campaign was developed to promote Flannery O’Connor’s 100th Celebration. This milestone event featured a month-long series of activities, including the unveiling of never-before-seen artwork by O’Connor, which was gifted to and showcased at Georgia College & State University (GCSU). The campaign encompassed a variety of digital and print materials designed to generate awareness, engage the community, and highlight O’Connor’s literary and artistic legacy.

a multi-layered experience

Print & Digital Synergy:

Printed brochures and posters complemented a robust digital campaign featuring social media posts, web banners, and email promotions.

Event-Specific Design Elements:

The campaign featured a mix of O’Connor’s classic imagery and fresh, vibrant designs tailored for different audiences.

Exclusive Content Highlighting

the Artwork Unveiling:

A dedicated promotional effort focused on showcasing the never-before-seen artwork, using teaser graphics, countdowns, and invitation-style marketing.

TARGET AUDIENCE

GCSU Students & Faculty:

To promote campus-wide participation.

Alumni & Literary Enthusiasts:

To honor O’Connor’s legacy and attract

her literary following.

Community Members & Tourists:

To generate local and regional interest

in the celebration.

Prospective Students:

Using the event’s prestige as a marketing opportunity for GCSU.

SERVICES PROVIDED

Multimedia Assets

Event Promotion Materials

Marketing Collateral

Merchandise Design

SOFTWARE USED

ADOBE

INDESIGN

BROCHURE | SAVE THE DATE

PRINT ADVERTISEMENTS

ADOBE

PHOTOSHOP

MOCKUPS

ADOBE

ILLUSTRATOR

FLYERS | SHIRT DESIGN

WEB ADVERTISEMENTS

CHALLENGES

1 Balancing Tradition and Modern Appeal

Aligning Georgia College & State University’s official branding with the unique aesthetic of Flannery O’Connor’s legacy.

SOLUTION

By blending university colors with custom artwork by O’Connor, the campaign successfully honored both the institution’s identity and the author’s artistic contributions.

2 Multi-Channel Consistency The campaign required consistency across print, digital, and merchandise while maintaining a fresh and engaging look.

SOLUTION

A structured design system was implemented, including a defined color palette, typography, and a set of graphic assets that ensured uniformity across all materials.

3 Maximizing Engagement Encouraging participation from students, faculty, alumni, and literary enthusiasts beyond the immediate GCSU community.

SOLUTION

A mix of digital and physical promotional strategies, including social media campaigns and local/national ad placements, was used to maximize engagement and accessibility.

1| UNIVERSITY IMAGE

The campaign embraced GCSU’s heritage-driven branding, incorporating the university’s official colors and typography alongside artistic elements inspired by O’Connor’s personal style and storytelling. The artwork unveiling was positioned as a historical and cultural milestone, further strengthening GCSU’s reputation as the steward of O’Connor’s legacy.

2| CREATIVE PRINCIPLES

Elegance Meets Modernity – A refined aesthetic balanced historical respect with a fresh, engaging look.

Cohesion Across All Platforms – A unified design language was maintained across print and digital elements.

Storytelling Through Design – Each piece visually reflected elements of O’Connor’s work and personal artistry.

Emotional Connection – Designs were crafted to evoke nostalgia, school pride, and excitement for the centennial celebration.

3| execution process

1 Research & Planning – Conducted an in-depth study of O’Connor’s influence and existing university branding guidelines.

2 Concept Development – Explored multiple design directions, ensuring alignment with event themes.

3 Design Production – Created brochures, posters, social media content, and merchandise designs.

4 Collaboration with University Stakeholders – Worked closely with event organizers, faculty, and GCSU communication team to refine messaging and presentation.

5 Rollout & Promotion – Launched a phased promotional campaign leading up to the event, with heightened activity surrounding the artwork unveiling.

4| OUTCOME

High Engagement & Attendance – The campaign successfully drove attendance for the month-long celebration, with a significant turnout for the artwork unveiling.

Increased Brand Awareness for GCSU – The celebration strengthened GCSU’s image as a premier literary institution and cultural steward of O’Connor’s legacy.

Enhanced Community Involvement – The event brought together students, faculty, alumni, and the local community, fostering pride and engagement.

Lasting Impact – The unveiling of O’Connor’s artwork added a permanent cultural artifact to GCSU’s legacy, further enriching the university’s historical significance.

The Flannery O’Connor’s 100th Celebration campaign was a resounding success, blending history, literature, and design to create an impactful and memorable tribute. This project stands as a testament to the power of strategic design in fostering engagement and honoring legacy through storytelling and visual communication.

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