ABOUT

GLUTEN-FREE

PAJAMAS ARE MY FAVORITE OUTFIT

OPTIMISTIC 'BROWN' THUMB

DIRECTIONALLY
IMPAIRED

MOVIE BUFF

RAINY DAY LOVER
MY DESIGN SPECIALIZATIONS
MY FAMILY
MY GRAPHIC DESIGN PHILOSOPHY
I used to think that the purpose of design was to make everything beautiful, but it turns out, that’s not really true. The purpose of design is much more closely linked to strategy than aesthetics. Design is the process of intentionally creating something while simultaneously considering it’s objective (purpose), function, economics, sociocultural factors, AND aesthetics. Sometimes design is ugly (intentionally), and sometimes it’s beautiful, but when done well, it’s always on purpose.